Project Green | Beach Clean Up

“Conservation is a state of harmony between men and land.” – Aldo Leopold

Every successful business grows through the act of being ethical and eco-friendly for the generations to come. In recent years, there has been a global shift towards sustainable business practices as companies are now reducing their waste and greenhouse gas emissions thanks to the push they are receiving from consumers that are aware of ethical business practices.

As a company that continually grows from the input and feedback of our community, we took time to rethink our strategies as a business and came up with a way to make a change.

Thus, on the 13th of December 2019, CAF ventured out to start a project named “Project Green” that focuses on integrating environmentally-friendly practices in the business as well as enriching our communities about the importance of being sustainably aware of our surrounding area. 

We began by holding beach cleanups at various crowded beaches in Kuwait to educate individuals on the importance of taking care of our environment. The amount of trash and plastic found on the beach illuminated several ways in which Kuwait suffers from a marine plastic issue, which has widened our perspective on several topics and shaped us to start implementing green policies in our business, both internally and externally.

Over the next few years, CAF aims to go fully green. 

There’s no planet B

Showing 6 comments
  • Hamad Benayan

    I was part of this beach clean up it was well organized and put together. I’m so proud to see local businesses care about the environment and teach younger generations to take care of the environment.

  • Jamal malik

    Well written. I was there in Salmiya! It was a very well organized event. We want more!

  • Ali

    Great efforts, more of these campaigns are needed!

  • Dania

    Can’t wait for the next initiative!!

  • Sara Kuwatly

    The beach cleanup was highly effective as it gave the Kuwaiti community many benefits. CAF gave people an opportunity to directly deal with the root issue of littering, resulting in an immediate solution. Also, this brought different people together and gave them one aim which left everyone feeling productive and connected. It is the community’s responsibility to take care of their surroundings as they affect how we live.
    Thank you CAF for your extra efforts – they will always be remembered and appreciated. I hope I can take part in other societal/communal initiatives as such in the near future.

  • Jomana Namavar

    Seeing an organization that cares deeply about our environment only shows the true reflection on its values and morals. It was an organized and put together beach clean up and I am looking forward for more environmental works by CAF!

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